the best experiences are shared
Feels like being actually aboard a hot air balloon.
360° CINEMA
NOT Computer Generated
Actual Real-World Footage
APS / STEAM Initiative 2026
Inspire the Next Generation of Balloonists in Albuquerque
VISION:
MISSION:
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Support Albuquerque’s heritage as the ballooning capital of the world.
GOAL:
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Give every child in Albuquerque the chance experience a ride in a Rainbow Ryders hot air balloon.
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Ignite curiosity about the science and opportunities in ballooning.
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Create an unique and memorable thrill that is linked to the RR brand.
Why Virtual Reality?
Virtual Reality provides a life-like adventure that captures the essence of lighter-than-air flight. With stunning visuals and immersive sound, you’ll feel as if you are actually aboard a hot air balloon.
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Safe, accessible experience for all ages
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High‑excitement, high‑emotion storytelling medium
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Perfect for schools, community events, and STEM/STEAM initiatives
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Creates brand affinity though a shared experience
"How to Become a Balloonist"
Each VR experience will include a custom outro message​​
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Recruitment Pipeline:
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How to join the Rainbow Ryders team
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How ballooning works
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Ways to get involved in the Albuquerque ballooning community
2024 Local News Coverage
PUBLIC RELATIONS PROVEN IMPACT
A feel‑good story with built‑in media appeal.
“If someone can take a virtual ride, why would they book an actual ride?”
VR rides create excitement, curiosity, and confidence.
Having an opportunity to experience a flight without leaving the ground -
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overcome their fears.
guests discover they can
Case Study: April 2025
AREA / Visit Albuquerque
(Albuquerque Regional Economic Alliance)
Executive Pitch / Entertainment
Executives were brought into Albuquerque for a meeting regarding the new soccer stadium development.
AREA invited 20 VIPs to tour the Balloon Museum and to experience Balloon Fiesta in Virtual Reality. The group had an Rainbow Ryders flight scheduled for the next morning.
The CEO was terrified of heights and refused to fly. After taking our VR ride and speaking with our operator… He changed his mind and took the real flight the next day.
Key Moment:
Real-World Booking Impact
Virtual Reality will increases ridership.
Over the last 3 years, we have provided almost 20,000 Balloon Fiesta VR experiences. Both locally and nationally (trade shows) we have been asked many hundreds of times: ​​
“How do I book an actual flight?”
“How do I book an actual flight?”
Our answer: ​
Rainchecks / Events
eVRgreen Virtual Reality Systems can:
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Keep guests happy during weather cancellations
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Serve as a premium, memorable raincheck option
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Be deployed at any event and at any scale
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Turn a disappointing cancellation into a positive, branded experience
Scalable from a small booth to a multi-station experience.
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School programs
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Balloon Fiesta activations
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Community outreach: Special Olympics, WalkMS
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RR special events (LaborDay LiftOff)
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Corporate events
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Trade shows
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Value Proposition
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Strong brand loyalty from local families
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Increased ridership bookings
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Positive public relations and local news coverage
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Direct recruitment for future flight crews
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Enhanced guest satisfaction during cancellations
The Ask
partner with us to:
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Deliver VR balloon rides to schools across Albuquerque
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Entertain Thousands with branded content
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Integrate VR into RR’s event and raincheck strategy
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Let’s inspire the next generation—together.
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