the best experiences are shared
Feels like being actually aboard a hot air balloon.
360° CINEMA
NOT Computer Generated
Actual Real-World Footage
STEAM Initiative 2026
VISION:
Inspire the Next Generation of Balloonists in Albuquerque.
MISSION:
Support Albuquerque’s heritage as the ballooning capital of the world.
GOAL:
Give every child in Albuquerque the chance experience a balloon ride.
Ignite curiosity about the science and opportunities in ballooning.
Why Virtual Reality?
Virtual Reality provides a life-like adventure that captures the essence of lighter-than-air flight. With stunning visuals and immersive sound, you’ll feel as if you are actually aboard a hot air balloon.
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Safe, accessible experience for all ages
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High‑excitement, high‑emotion storytelling medium
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Perfect for schools, community events, and STEM/STEAM initiatives
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Creates brand affinity though a shared experience
Extremely Rare : Full Attention​
Targeting messaging has a lasting impression when attached to a new ​emotional experience. Tailored intro/outros can ask and answer program specific questions like:
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​Can I earn money as a balloonist?
Career opportunities?​​
How do I join a hot air balloon crew?
SPONSORSHIP
Opportunity
WE ARE SEEKING:
UNIQUE VALUE
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Exclusivity​
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First-mover Advantage
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Can be deployed in any group setting, not just schools.​
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Funding to bring this program to every school in Albuquerque.
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A local strategic partner who aligns with our mission and can benefit from the bespoke value of this unique program.​
2024 Local News Coverage
PUBLIC RELATIONS PROVEN IMPACT
A feel‑good story with built‑in media appeal.
“If someone can take a virtual ride, why would they book an actual ride?”
After a VR experience, guests discover they can
overcome their fears!
Case Study: April 2025
AREA / Visit Albuquerque
(Albuquerque Regional Economic Alliance)
VIP- Site Visit
Executives were brought into Albuquerque for a meeting regarding the new soccer stadium development.
AREA invited 20 VIPs to tour the Balloon Museum and to experience Balloon Fiesta in Virtual Reality.
The group had a Rainbow Ryders flight scheduled for the next morning.
Key Moment:
The CEO was terrified of heights and refused to fly. After taking our VR ride and speaking with our operator… He changed his mind and took the real flight the next day.
Real-World Booking Impact
“How do I book an actual flight?”
Our response...​
Virtual Reality will increases ridership.
Over the last 3 years, we have provided almost 20,000 Balloon Fiesta VR experiences. Both locally and nationally (trade shows) we have been asked many hundreds of times: ​​
Rainchecks / Events
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Keep guests happy during weather cancellations
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Serve as a premium, memorable raincheck option
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Be deployed at any event and at any scale
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Turn a disappointing cancellation into a positive, branded experience
Scalability
Ten guests, or ten thousand guests. Our systems can be deployed for any size group.
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School programs
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Balloon Fiesta activations
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Community outreach: Special Olympics, WalkMS
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RR special events (LaborDay LiftOff)
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Corporate events
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Trade shows
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Value Proposition
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Strong brand loyalty from local families
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Increased ridership bookings
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Positive public relations and local news coverage
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Enhanced guest satisfaction during cancellations
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Recruitment Pipeline
partner with us to:
The Ask
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Give every child in Albuquerque the chance experience a ride in a Rainbow Ryders hot air balloon.
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Ignite curiosity about the science and opportunities in ballooning.
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Entertain Thousands with branded content
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Create an unique and memorable thrill that is linked to the RR brand.
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Let’s inspire the next generation— together.
Contact Us:
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